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The efficiency imperative: driving impact via data driven outreach With increasing demand and shrinking resources, councils face growing pressure to deliver impactful support to vulnerable residents efficiently.

In this webinar, we explore how data driven outreach campaigns can help local authorities overcome these challenges and achieve impactful results.

Join us to hear from two leading local government organisations as they share their experiences using Campaign Manager, a powerful new feature of the LIFT platform.

Discover how they’ve leveraged their data using intelligent analytics to identify financially vulnerable residents, streamline their outreach processes, and maximise both resident outcomes and cost savings.

This session will cover:

- Strategies to manage rising demand with limited resources
- How data insights can drive targeted and efficient resident support
- Real world results from councils using Campaign Manager for impactful outreach campaigns

Join us to learn how your council can also turn insights into action and make smarter, data-driven decisions to support your communities.

With guest speakers:

- Seth Pearson, Darlington Partnership Director, Darlington Borough Council
- Sarah Small, Darlington Partnership Programme Officer, Darlington Borough Council
- Fahmida Rahman, Senior Policy Officer, Greater London Authority

26/3/2025

10:30am GMT

1.3 hours

Protecting vulnerable consumers in regulated sectors Regulated industries such as water, energy and finance play a critical role in people’s lives. With increasing economic pressures, more consumers are becoming vulnerable, requiring additional support and protections.

Regulators like Ofwat, Ofgem and the FCA have tightened expectations around how businesses identify, support and engage with vulnerable customers. Failure to comply can result in reputational damage, regulatory penalties and customer hardship. But how can organisations balance compliance with commercial priorities while delivering fair outcomes for consumers?

Join industry experts as we explore best practices, regulatory expectations and practical strategies for businesses to proactively identify and protect vulnerable consumers. Gain actionable insights on:

- The evolving regulatory landscape across Ofwat, Ofgem and the FCA
- Effective strategies for identifying and supporting vulnerable customers
- Case studies showcasing successful industry approaches
- How technology and data can enhance consumer protection

Join this webinar to learn how to strengthen your compliance strategy, improve customer engagement and safeguard both consumers and your organisation’s reputation.

Register now to stay ahead of regulatory expectations and build a more consumer focused business.

30/4/2025

10:30am BST

1.3 hours

Harnessing data for regional impact: empowering local leaders to drive change Devolution is one of the core missions of the new government, promising a strong focus on giving local areas more control over services. To tackle economic inactivity, and with many people across the UK needing support, it’s vital that local authorities deliver effective, targeted interventions. The success of tailored, region-specific approaches depends on how well local areas can harness data to drive change.

Local organisations, from Mayoral Combined Authorities to county councils, need to deliver these crucial services. Accessing and using the data insights required to implement efficient and effective programmes is a challenge and, without localised data, decision making can become less accurate. This leads to inefficient resource allocation and missed opportunities to reach those who need help the most.

Data analysis offers the key to overcoming these challenges. By harnessing the power of local data, authorities can get the accurate insights they need to target support where it will be most effective. With the right insights, local areas can design and deliver services that are more tailored, timely and impactful, ensuring the right residents get the right support at the right time.

Proven results from current data led initiatives already show the transformative potential of this approach.

Join this webinar to hear from guest speakers who have successfully implemented data driven campaigns. They will showcase real world examples of how they have come together to achieve measurable outcomes.

We’ll also explore how these data insights can be applied to address key issues like economic inactivity, youth unemployment and social isolation to deliver lasting change across regions.

21/5/2025

10:30am BST

1.3 hours

Blog

Help vulnerable households deal with debt

Janet Harkin Published on 24th May 2018

We needed to look at people’s circumstances before giving more flexible payment arrangements which meant we had to make decisions about what people could afford to pay. It was very difficult for staff to be objective and consistent in their approach, which wasn’t very fair for the customer. This also made it difficult for us to explain our reasoning to our clients.
I decided Policy in Practice’s Better Off Calculator was something we really needed. It’s enabled us to provide a consistent approach to assessing affordability. We’ve been able to give our customers an online tool which lets them take control of their finances and liaise with us electronically, without the awkwardness or challenge sometimes faced in person.
The differences with this calculator, compared to others on the market, are the income assessment features that give the built in ability to maximise benefits and see the impact of working extra hours. The Universal Credit calendar feature helps us to flex payments based on fluctuating income.

Carole Kenney, PhoenixListen back to this Policy in Practice webinar to hear Nick Rowe, London Borough of Ealing and Carole Kenney, Phoenix, discuss the challenges and solutions to collecting income and helping vulnerable households deal with debt.Policy in Practice’s analysis estimates that the average hit faced by low income households, on top of existing pressures they already face, will be over £40 per week by 2020. More households are now ‘can’t pay’s rather than ‘won’t pay’s.

Income collection teams have a responsibility to help both their clients and their customers, both of whom are feeling the pinch. As an ethical enforcement agency, Phoenix recognises that they can support people by helping them to better understand their financial position and find ways to increase income and lower expenditure, prior to enforcement action.

Using Policy in Practice’s Better Off Calculator they are bringing welfare support together, around the customer. Early results after 4 months are extremely promising.

Listen back to learn how Phoenix has achieved:

12% improvement in early engagement rates
7% improvement in answer rates to initial outbound calls
14% increase in early stage payment arrangements
37% reduction in payment instalment defaults
48% decrease in complaints relating to payment term flexibility and charges

Guest speaker Carole Kenney from Phoenix talked about how they work closely with local authority clients to improve collection processes, intervene early to help those struggling with payments, prevent further charges and reduce collection costs.View slides (no audio) hereDownload LIFT Dashboard flyer
Download Better Off Calculator flyer
Download Universal Credit Roadmap