Previously we took data from different systems and manually tried to identify those that needed support. Or we just put a form to apply for support on our website. But we wanted to identify those people that were in crisis – to be proactive rather than reactive. LIFT allowed us to move away from the traditional approach and run highly targeted campaigns. Within a fortnight, we had identified 100 vulnerable households and supported 95 of them.
Pat Knight
Service Manager (Revenues and Benefits)