Low Income Family Tracker
Build their financial strength, reduce your costs


Identify vulnerability
Filter on over 100 policies to see who’s hit hardest
“LIFT allowed us to move away from the traditional approach and run highly targeted campaigns. Within a fortnight, we had identified 100 vulnerable households and supported 95 of them.”

Target support
Build the income of your residents
“There's nothing more satisfying than knowing that we've identified an issue and can tell the story of what we've done to help. Recently, the LIFT platform identified that we have 5,187 households estimated to be in food poverty.”

Increase engagement
Focus outreach effort where most needed
“Using LIFT, we have already identified 299 cases in fuel, water and food poverty and in crisis, at risk or struggling. We are able to tailor support depending on each individual circumstances and people are pleasantly surprised that we are calling to help.”

Track change
Let the data show the impact you’re achieving
“LIFT is invaluable. We can get so much data from it that we can provide to Members who may have concerns within their ward and it’s the baseline start for all of our campaigns.”

How clients use LIFT
Target benefit take up
Identify and target households eligible for but missing out on Pension Credit, Universal Credit, Attendance Allowance, Severe Disability Premium, Free School meals, Healthy Start, child care costs and water tariffs

Collect debt
Identify and target households in debt or multiple debts with the council, then target income maximisation, AOBs and write offs to reduce debt owed

Tackle homelessness
Identify and target households at risk of homelessness or able to move on from temporary accommodation using metrics on welfare reform, multiple or large debts, overcrowding, in cash shortfall and using local trends

Prioritise discretionary funds
Use LIFT’s metrics around cash shortfall, poverty, in debt and at threat of homelessness to effectively and efficiently target your discretionary spend

Reduce your social care bill
Identify those in social care debt and other debt who are eligible but missing out on benefits and support. Target carers to maximise their income and help them to reduce their debt; link them to local support

Direct energy support
Identify and target households in all tenure types that have low energy efficiency ratings using your data and EPC metrics

Target employment support
Identify and target households eligible for employment support schemes and most able to move into work to improve the effectiveness of employment strategies

Design your localities model
Use all metrics in LIFT that show debt, benefit take up, carers, disability, tenure type, household composition and more to create a localities model for your local area

After 2 years one LIFT client saw

money in the pocket of vulnerable residents
debt recovered for the council
return on investment for every £1 spent
How East Riding of Yorkshire Council grew the income of 15,700 households by nearly £13 millionPopular features
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Frequently asked questions
Client case studies
See all case studiesPowerful alone, even better together
We built the award winning Better Off platform to close the £23 billion unclaimed support gap we identified. It makes it easy for you to build the income of your customers and reduce your costs
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