I wanted to illustrate that you can use data for good and that it can make a difference to both the community and the council’s bottom line.
We mobilised very quickly as we were given the opportunity to deliver on our insight - definitely not normal for us. This was the first time we targeted households proactively; we'd like to do this more going forward.
Haringey Council turned data insights into action to boost carer’s financial resilience
Challenge: Haringey Council’s Borough plan identified a need to boost the financial resilience of carers
Solution: Data analytics pinpointed individual households who could be over £7,500 a year better off
Impact: A campaign was mobilised within three months that delivered fiscal savings of £162,000 and local economic benefits of £560,000
It was a really positive experience because the calls were very welcome. I learned a lot from just calling residents. Sometimes it's just a case of getting stuck in.