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Date

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The efficiency imperative: driving impact via data driven outreach With increasing demand and shrinking resources, councils face growing pressure to deliver impactful support to vulnerable residents efficiently.

In this webinar, we explore how data driven outreach campaigns can help local authorities overcome these challenges and achieve impactful results.

Join us to hear from two leading local government organisations as they share their experiences using Campaign Manager, a powerful new feature of the LIFT platform.

Discover how they’ve leveraged their data using intelligent analytics to identify financially vulnerable residents, streamline their outreach processes, and maximise both resident outcomes and cost savings.

This session will cover:

- Strategies to manage rising demand with limited resources
- How data insights can drive targeted and efficient resident support
- Real world results from councils using Campaign Manager for impactful outreach campaigns

Join us to learn how your council can also turn insights into action and make smarter, data-driven decisions to support your communities.

With guest speakers:

- Fahmida Rahman, Senior Policy Officer, Greater London Authority
- Seth Pearson, Darlington Partnership Director, Darlington Borough Council
- Sarah Small, Darlington Partnership Programme Officer, Darlington Borough Council

26/3/2025

10:30am GMT

1.3 hours

Protecting vulnerable consumers in regulated sectors Regulated industries such as water, energy and finance play a critical role in people’s lives. With increasing economic pressures, more consumers are becoming vulnerable, requiring additional support and protections.

Regulators like Ofwat, Ofgem and the FCA have tightened expectations around how businesses identify, support and engage with vulnerable customers. Failure to comply can result in reputational damage, regulatory penalties and customer hardship. But how can organisations balance compliance with commercial priorities while delivering fair outcomes for consumers?

Join industry experts as we explore best practices, regulatory expectations and practical strategies for businesses to proactively identify and protect vulnerable consumers. Gain actionable insights on:

- The evolving regulatory landscape across Ofwat, Ofgem and the FCA
- Effective strategies for identifying and supporting vulnerable customers
- Case studies showcasing successful industry approaches
- How technology and data can enhance consumer protection

Join this webinar to learn how to strengthen your compliance strategy, improve customer engagement and safeguard both consumers and your organisation’s reputation.

Register now to stay ahead of regulatory expectations and build a more consumer focused business.

30/4/2025

10:30am BST

1.3 hours

Harnessing data for regional impact: empowering local leaders to drive change Devolution is one of the core missions of the new government, promising a strong focus on giving local areas more control over services. To tackle economic inactivity, and with many people across the UK needing support, it’s vital that local authorities deliver effective, targeted interventions. The success of tailored, region-specific approaches depends on how well local areas can harness data to drive change.

Local organisations, from Mayoral Combined Authorities to county councils, need to deliver these crucial services. Accessing and using the data insights required to implement efficient and effective programmes is a challenge and, without localised data, decision making can become less accurate. This leads to inefficient resource allocation and missed opportunities to reach those who need help the most.

Data analysis offers the key to overcoming these challenges. By harnessing the power of local data, authorities can get the accurate insights they need to target support where it will be most effective. With the right insights, local areas can design and deliver services that are more tailored, timely and impactful, ensuring the right residents get the right support at the right time.

Proven results from current data led initiatives already show the transformative potential of this approach.

Join this webinar to hear from guest speakers who have successfully implemented data driven campaigns. They will showcase real world examples of how they have come together to achieve measurable outcomes.

We’ll also explore how these data insights can be applied to address key issues like economic inactivity, youth unemployment and social isolation to deliver lasting change across regions.

21/5/2025

10:30am BST

1.3 hours

Blog

Use Council Tax Support data to target support to Universal Credit claimants

Giovanni Tonutti Published on 12th October 2017

Analysing alternative data sets can help councils target support to Universal Credit claimants in need

As the dust settles on the party conference season for another year it is now likely that the political agenda will be dominated by Brexit negotiations, leaving social policy issues at the margin of the public debate.

Yet the final months of 2017 will see a quiet revolution to the benefits system as we know it, given the accelerated roll out of Universal Credit that’s now taking place.

In this blog we look at how some local authorities are being supported through this phase of deep transformation by new developments in Policy in Practice’s analytical services.

Universal Credit roll out ramps up

Following a break over the summer, the Universal Credit roll out will scale up considerably, bringing 55 new full service Jobcentre Plus offices each month between October and December 2017.

By the end of the year the number of local authorities with at least one JCP offering Universal Credit full service will have more than doubled, from 66 to 154. During this time the DWP expects the number of households claiming Universal Credit to rise from 410,000 in December 2016 to close to 1 million twelve months later.

These figures alone illustrate the pace of acceleration in Universal Credit roll out that’s expected in the coming months and hint at the immediate challenges this will bring to local authorities and other local welfare providers.

Issues around the implementation of Universal Credit have repeatedly been at the centre of the public debate. In particular, the six weeks waiting period for the first Universal Credit payment has been the subject of much controversy, with local authorities, social landlords and third sector organisations highlighting the difficulties the wait poses to the financial resilience of low-income households. Increasing levels of arrears among Universal Credit claimants and a surge in the demand for financial relief via pay-day loans, food banks and other local support initiatives have all been presented as evidence of the impact that Universal Credit can have on some low-income families.

Local authorities are losing track of their residents on UC

Alongside these challenges, local authorities that Policy in Practice work with are greatly concerned with the lack of visibility over their most vulnerable residents, brought about by the roll out of Universal Credit.

Under the current legacy benefit system local authorities have the ability to access detailed information on the economic circumstances of their low-income residents through their Housing Benefit data, which is collected and updated by councils’ departments in charge of administering this benefit.

In recent years, Policy in Practice has helped local authorities to get insights from this data well beyond its primary administrative purposes in order to:

Understand the combined impact of welfare reform on their residents
Identify households most in need of support to target Discretionary Housing Payments and other support measures in an effective way
Monitor and assess the effectiveness of local interventions to improve the way welfare support is delivered.

However, as Universal Credit gradually replaces Housing Benefit, the data, and therefore the information, will become increasingly less available. This will inevitably undermine some of the invaluable preventative work that local councils carry out in supporting their most vulnerable residents.

This issue could have long-term consequences for the way local support is designed and delivered, yet little considerations has been given to this matter outside of the more technical policy circles.

To date, no formal arrangement exists for the sharing of Universal Credit data between JCPs and local authorities, and councils are worried about their capacity to fulfil some of their statutory duties without an adequate evidence-base.

Capturing UC claimants through Council Tax Support data

In partnership with two Universal Credit full service London boroughs, Policy in Practice has developed an answer to the challenge facing local authorities around the lack of visibility over UC claimants.

Through the analysis of Council Tax Support data we have been able to identify and capture detailed information at the household-level on the living standards of an increasing number of families claiming Universal Credit. The cohort captured by this approach represents a proportion ranging between 30% and 45% of all UC claimants in the area, and we expect this figure to increase consistently.

This data allows councils to access precious information on their households’ demographic characteristics, their levels and different type of income including their UC award, earnings and employment information, and the presence of any disability in the household.

In addition, by matching these records with historical housing benefit data, we are able to accurately derive details around the tenure and housing circumstances of approximately 60% of claimants.

In Croydon we observed a 32% increase in take up rates of Council Tax Support among Universal Credit claimants over the last 12 months. Our new approach offers a unique opportunity for local authorities to gain visibility over a cohort of households otherwise left out of sight.

Target support to households on UC using household-level data

The implications of this approach are far-reaching in helping local authorities to deliver support to their residents in receipt of Universal Credit. We can help local authorities to identify:

Residents on UC living in poverty or identified as in financial risk
Residents on UC living in council’s property who have fallen into rent arrears
Households on UC affected by the benefit cap and other welfare reforms
Households on UC facing housing costs but not receiving any support through the UC housing element

In addition, the longitudinal analysis of Housing Benefit data can help identify those households in need who have recently moved on to Universal Credit, but are not claiming Council Tax Support. Armed with this information councils can allocate resources for a targeted take-up campaign, offering immediate financial relief to these residents, reducing the risk of arrears and the costs of backdating the claim.

Find out more

Join a webinar to hear guest speakers talk about how they use our services.

Wed 15 Nov: Tracking the living standards of low income households. Details and register
Wed 6 Dec: Helping people on their financial journey to Universal Credit. Details and register

Alternatively, to find out more about the range of services Policy in Practice offers local organisations to help people transition to Universal Credit, please contact us.