Title

Date

Start Time

Duration

The efficiency imperative: driving impact via data driven outreach With increasing demand and shrinking resources, councils face growing pressure to deliver impactful support to vulnerable residents efficiently.

In this webinar, we explore how data driven outreach campaigns can help local authorities overcome these challenges and achieve impactful results.

Join us to hear from two leading local government organisations as they share their experiences using Campaign Manager, a powerful new feature of the LIFT platform.

Discover how they’ve leveraged their data using intelligent analytics to identify financially vulnerable residents, streamline their outreach processes, and maximise both resident outcomes and cost savings.

This session will cover:

- Strategies to manage rising demand with limited resources
- How data insights can drive targeted and efficient resident support
- Real world results from councils using Campaign Manager for impactful outreach campaigns

Join us to learn how your council can also turn insights into action and make smarter, data-driven decisions to support your communities.

With guest speakers:

- Seth Pearson, Darlington Partnership Director, Darlington Borough Council
- Sarah Small, Darlington Partnership Programme Officer, Darlington Borough Council
- Fahmida Rahman, Senior Policy Officer, Greater London Authority

26/3/2025

10:30am GMT

1.3 hours

Protecting vulnerable consumers in regulated sectors

30/4/2025

10:30am BST

1.3 hours

Harnessing data for regional impact: empowering local leaders to drive change Devolution is one of the core missions of the new government, promising a strong focus on giving local areas more control over services. To tackle economic inactivity, and with many people across the UK needing support, it’s vital that local authorities deliver effective, targeted interventions. The success of tailored, region-specific approaches depends on how well local areas can harness data to drive change.

Local organisations, from Mayoral Combined Authorities to county councils, need to deliver these crucial services. Accessing and using the data insights required to implement efficient and effective programmes is a challenge and, without localised data, decision making can become less accurate. This leads to inefficient resource allocation and missed opportunities to reach those who need help the most.

Data analysis offers the key to overcoming these challenges. By harnessing the power of local data, authorities can get the accurate insights they need to target support where it will be most effective. With the right insights, local areas can design and deliver services that are more tailored, timely and impactful, ensuring the right residents get the right support at the right time.

Proven results from current data led initiatives already show the transformative potential of this approach.

Join this webinar to hear from guest speakers who have successfully implemented data driven campaigns. They will showcase real world examples of how they have come together to achieve measurable outcomes.

We’ll also explore how these data insights can be applied to address key issues like economic inactivity, youth unemployment and social isolation to deliver lasting change across regions.

21/5/2025

10:30am BST

1.3 hours

Blog

Summer budget: Living Wage fails to compensate for cuts to tax credits

Deven Ghelani Published on 09th July 2015

George Osborne today announced £12bn of cuts to welfare.

£5.5bn of these will fall to tax credits and Universal Credit recipients. £3.8bn of these savings will directly affect the work incentives of low earning households.

The Chancellor also announced an increase in the personal allowance, and an increase in the minimum wage for people over 25, from £6.50 today to £9.00 by 2020.

New analysis from Policy in Practice looks at the combined impact of these measures.

Download the Press Release

Low earning households can expect to be worse off

New analysis from Policy in Practice looks at the combined impact of these measures and finds that many low earning households will be worse off in 2020.

A lone parent with one child working 30 hours a week will be worse off by £2.33 per week in 2020, in nominal terms, and £26.36 per week in real terms, or £1,370 per year.

Lisa Stidle, who carried out the analysis said:

Our analysis focuses on households that, by the Government’s own terms, are doing the right thing. This Government can’t be the party for working people, while undermining work incentives for those in receipt of tax credits and benefits.

Under Universal Credit, the picture is a little better. But many households unable to work 35 hours will still lose out in real terms.

This analysis takes into account the following measures:

A four year freeze in working age benefits
An increase in the withdrawal rate of Tax Credits to 48p in the pound
Tax credits withdrawn earlier, at annual earnings of £3,850, and reductions in the UC work allowance
An increase in the personal tax allowance to £12,500 per year
An increase in wages to a ‘living wage’ of £9.00 an hour

Deven Ghelani, the Director of Policy in Practice said:

“For the lowest earning households, this budget offers a lot of ‘stick’, but leaves the ‘carrot’ dangling some way off into the distance.

“Employers are being asked to pick up the tab, with 48p of each pound paid in higher wages going straight to the government to lower the Tax Credit bill.

“Making Universal Credit look good by cutting tax credits is not the right way to go about things.The government needs to invest in work incentives within the welfare system.

“We know that this is more cost-effective than tax cuts at supporting people into work, and tackling poverty in a sustainable way.

“This budget focuses on how much we spend on welfare, but does little to improve how well we spend it.”

* Post updated 09/07/15 to include additional analysis on Universal Credit.