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The efficiency imperative: driving impact via data driven outreach With increasing demand and shrinking resources, councils face growing pressure to deliver impactful support to vulnerable residents efficiently.

In this webinar, we explore how data driven outreach campaigns can help local authorities overcome these challenges and achieve impactful results.

Join us to hear from two leading local government organisations as they share their experiences using Campaign Manager, a powerful new feature of the LIFT platform.

Discover how they’ve leveraged their data using intelligent analytics to identify financially vulnerable residents, streamline their outreach processes, and maximise both resident outcomes and cost savings.

This session will cover:

- Strategies to manage rising demand with limited resources
- How data insights can drive targeted and efficient resident support
- Real world results from councils using Campaign Manager for impactful outreach campaigns

Join us to learn how your council can also turn insights into action and make smarter, data-driven decisions to support your communities.

With guest speakers:

- Fahmida Rahman, Senior Policy Officer, Greater London Authority
- Seth Pearson, Darlington Partnership Director, Darlington Borough Council
- Sarah Small, Darlington Partnership Programme Officer, Darlington Borough Council

26/3/2025

10:30am GMT

1.3 hours

Protecting vulnerable consumers in regulated sectors Regulated industries such as water, energy and finance play a critical role in people’s lives. With increasing economic pressures, more consumers are becoming vulnerable, requiring additional support and protections.

Regulators like Ofwat, Ofgem and the FCA have tightened expectations around how businesses identify, support and engage with vulnerable customers. Failure to comply can result in reputational damage, regulatory penalties and customer hardship. But how can organisations balance compliance with commercial priorities while delivering fair outcomes for consumers?

Join industry experts as we explore best practices, regulatory expectations and practical strategies for businesses to proactively identify and protect vulnerable consumers. Gain actionable insights on:

- The evolving regulatory landscape across Ofwat, Ofgem and the FCA
- Effective strategies for identifying and supporting vulnerable customers
- Case studies showcasing successful industry approaches
- How technology and data can enhance consumer protection

Join this webinar to learn how to strengthen your compliance strategy, improve customer engagement and safeguard both consumers and your organisation’s reputation.

Register now to stay ahead of regulatory expectations and build a more consumer focused business.

30/4/2025

10:30am BST

1.3 hours

Harnessing data for regional impact: empowering local leaders to drive change Devolution is one of the core missions of the new government, promising a strong focus on giving local areas more control over services. To tackle economic inactivity, and with many people across the UK needing support, it’s vital that local authorities deliver effective, targeted interventions. The success of tailored, region-specific approaches depends on how well local areas can harness data to drive change.

Local organisations, from Mayoral Combined Authorities to county councils, need to deliver these crucial services. Accessing and using the data insights required to implement efficient and effective programmes is a challenge and, without localised data, decision making can become less accurate. This leads to inefficient resource allocation and missed opportunities to reach those who need help the most.

Data analysis offers the key to overcoming these challenges. By harnessing the power of local data, authorities can get the accurate insights they need to target support where it will be most effective. With the right insights, local areas can design and deliver services that are more tailored, timely and impactful, ensuring the right residents get the right support at the right time.

Proven results from current data led initiatives already show the transformative potential of this approach.

Join this webinar to hear from guest speakers who have successfully implemented data driven campaigns. They will showcase real world examples of how they have come together to achieve measurable outcomes.

We’ll also explore how these data insights can be applied to address key issues like economic inactivity, youth unemployment and social isolation to deliver lasting change across regions.

21/5/2025

10:30am BST

1.3 hours

Blog

Webinar: How councils can recover from COVID-19

Janet Harkin Published on 05th August 2020

As our thoughts turn to recovery from Covid-19, many households now face potential problem debt. Proactively identifying and targeting support to those who need help most, using all of the insights available, has never been more important.

Listen back to hear:

Key findings from our rapid-response COVID-19 analysis for the Greater London Authority
How a new approach to real-time analytics can support councils with their economic and social recovery plan
What our new future modelling analysis is predicting for both household and council finances

Register now for our next webinar titled How viable is your council tax support scheme? on Wednesday 9 September at 10:30 here.View slides (no audio) here

Case study: Reimagine Debt
Blogpost: Councils get faster data insights to boost their Covid-19 recovery
Analysis: The impact of the COVID-19 Hardship Fund on low- income Londoners
Evidence: The interaction of COVID-19 measures and the Benefit Cap on low-income Londoners
Download: LIFT Dashboard flyer

How Luton Council plans to use data for recovery

The webinar featured a short video interview with Clive Jones, Head of Revenue and Benefits, who discussed how Luton Borough Council is planning their road to recovery from COVID-19 and what role data analysis is playing.It’s been very difficult actually. We’ve not had the privilege to have a view of how much it would spread across the country.

In Luton it’s had a severe impact because of the airport which has effectively been closed since March and so it’s very difficult to plan both the economy and the impact on people’s livelihoods. But with the LIFT we can see our caseload changing and the different types of households that are being impacted by the economic downturns.

This gives us a little bit of an advantage to try and understand how we can reflect our support to match the impact that’s occurring as people move off housing benefit and predominantly on to Universal Credit as they become made redundant.Quite simply we go on and look at the financial resilience in the LIFT. We can see that the number of people on council tax support that have gone into financial crisis increased in April by 45%. That is a massive jump from 2% or 3% in previous months before COVID-19 came along. So the LIFT is actually showing us a significant impact on the financial resilience of our residents and that is before they get into any significant council tax arrears.

So by matching the council tax arrears data with the housing benefit data and our council tax support data we can get a real early insight and that enables our prevention team to call these residents proactively and offer supports whether it be skills and training or even council tax exceptional hardship so that they don’t get into paying more summons fees and more enforcement fees and more debt. So a significant increase in debt being reported through the LIFT Dashboard.Well, it is absolutely vital because we need to see where the trends are going both with our most vulnerable claimants and housing benefit and our council tax arrears data and being able to see which households and what household types predominantly and the impact of whether these are households with children and children living in poverty or whether these are predominantly single or households with couples with no children.

It’s a significant, valuable resource for us to not only to be able to see the changes in patterns of households going in and out of crisis over time, but also the areas of where geospatially this is happening. If there are particular areas like our South Ward which is particularly hard hit, we can then divert resources appropriately to help those communities where we can.

So absolutely essential for our recovery is being able to track and monitor how people are coping. It’s interesting that there are about 3,000 of our residents for instance that we know that are claiming council tax support but are coping financially well. That allows us to be specific with our targeting of resources of help which we wouldn’t be able to do without the LIFT Dashboard.