Title

Date

Start Time

Duration

The efficiency imperative: driving impact via data driven outreach With increasing demand and shrinking resources, councils face growing pressure to deliver impactful support to vulnerable residents efficiently.

In this webinar, we explore how data driven outreach campaigns can help local authorities overcome these challenges and achieve impactful results.

Join us to hear from two leading local government organisations as they share their experiences using Campaign Manager, a powerful new feature of the LIFT platform.

Discover how they’ve leveraged their data using intelligent analytics to identify financially vulnerable residents, streamline their outreach processes, and maximise both resident outcomes and cost savings.

This session will cover:

- Strategies to manage rising demand with limited resources
- How data insights can drive targeted and efficient resident support
- Real world results from councils using Campaign Manager for impactful outreach campaigns

Join us to learn how your council can also turn insights into action and make smarter, data-driven decisions to support your communities.

With guest speakers:

- Seth Pearson, Darlington Partnership Director, Darlington Borough Council
- Sarah Small, Darlington Partnership Programme Officer, Darlington Borough Council
- Fahmida Rahman, Senior Policy Officer, Greater London Authority

26/3/2025

10:30am GMT

1.3 hours

Protecting vulnerable consumers in regulated sectors

30/4/2025

10:30am BST

1.3 hours

Harnessing data for regional impact: empowering local leaders to drive change Devolution is one of the core missions of the new government, promising a strong focus on giving local areas more control over services. To tackle economic inactivity, and with many people across the UK needing support, it’s vital that local authorities deliver effective, targeted interventions. The success of tailored, region-specific approaches depends on how well local areas can harness data to drive change.

Local organisations, from Mayoral Combined Authorities to county councils, need to deliver these crucial services. Accessing and using the data insights required to implement efficient and effective programmes is a challenge and, without localised data, decision making can become less accurate. This leads to inefficient resource allocation and missed opportunities to reach those who need help the most.

Data analysis offers the key to overcoming these challenges. By harnessing the power of local data, authorities can get the accurate insights they need to target support where it will be most effective. With the right insights, local areas can design and deliver services that are more tailored, timely and impactful, ensuring the right residents get the right support at the right time.

Proven results from current data led initiatives already show the transformative potential of this approach.

Join this webinar to hear from guest speakers who have successfully implemented data driven campaigns. They will showcase real world examples of how they have come together to achieve measurable outcomes.

We’ll also explore how these data insights can be applied to address key issues like economic inactivity, youth unemployment and social isolation to deliver lasting change across regions.

21/5/2025

10:30am BST

1.3 hours

Blog

Goodbye 2016, Hello 2017

Deven Ghelani Published on 28th December 2016

As another year draws to a close we reflect on the challenges local organisations are experiencing in delivering welfare reform.

Policy in Practice asked local organisations supporting vulnerable people:

What were the main challenges your residents faced?
What were the main challenges your organisation faced in 2016?
What are your hopes and fears for tackling poverty in 2017?

The infographic below summarises the results of our survey. Download infographic (PDF) here

review-of-the-year-2016_nocalltoactions-1

Top 5 challenges faced by low income households in 2016

Childcare
Skills
Mental health
Available jobs
Other ill health

Top 5 challenges faced by local authorities in 2016

Budget cuts
Housing
Engaging people
More reforms
Barriers to work

Residents’ hopes for 2017

Funding for development of affordable homes is increased
Universal Credit is better understood and explained by JCP advisors
Residents affected by the Benefit Cap get better support

Residents’ fears for 2017

Personal debt and mental health issues will continue to escalate
Vulnerable people are unable to manage their money
Direct payments will lead to increased arrears

Local authority’s hopes for 2017

Devolution brings genuine powers to deliver a holistic service
Joined up information and insight leads to a single view of each household
More action, less talk leads to better public services

Local authority’s fears for 2017

Universal Credit and Homelessness Reduction bill means more change
Housing shortages mean more cost and difficult decisions for advisors
With fewer resources local authorities must support more people, with inconsistent support from JCP work coaches

Six important themes for local government in 2017

Housing is the biggest issue for LAs. Affordability and availability of homes for rent, plus the cost of temporary accommodation, are critical issues
Households in work are now expected to progress, but what works? Skills, childcare and health are bigger barriers to work than motivation to get a job
Engagement with customers is an ongoing challenge, whilst communication with DWP and other partners needs to substantially improve
There is no more debate or uncertainty, now is the time for implementing UC. LAs want to learn from those who’ve gone first – learn from our clients
Support budgets are inadequate. Finely targeting support and using data to segment is essential to help those most in need – use your household data
Better quality advice needs to be given for staff, and subsequently by staff, to residents. Some LAs are not ready for rollout of UC – check out our advisor software