Navigating the debt landscape in 2025: Emerging challenges and support strategies
29 January
As we entered 2025 many families were feeling the effects of Christmas spending on top of the cost of living crisis, rising inflation and higher interest rates. These existing pressures add to festive debt, further stretching household budgets, and many people are turning to credit to cover essential costs.
Unsecured debts like credit cards, personal loans, and buy now pay later schemes are becoming more common, and some households are falling into a cycle of high interest borrowing that only worsens their financial situation.
At the same time, a major issue is the ยฃ23 billion in unclaimed benefits and support that could help struggling families. Many people are unaware of the help available to them, and this gap in access to support remains a significant problem.
This webinar explored the key financial challenges facing households in 2025, and how organisations are responding to help people before they reach a crisis.
We discussed how frontline services can identify vulnerable people early and provide timely support. We also explored how technology and data-driven solutions are helping organisations better engage with people, ensuring they get the right help at the right time.
Listen back to hear
- Key trends in debt in 2025 and the emerging challenges for households
- The role of frontline services in providing early support to prevent long term financial harm
- How organisations are using technology and data to engage vulnerable customers
- Best practices for identifying unclaimed support and putting into pockets
- Questions and answers with our panel
Guest speakers


