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The efficiency imperative: driving impact via data driven outreach With increasing demand and shrinking resources, councils face growing pressure to deliver impactful support to vulnerable residents efficiently.

In this webinar, we explore how data driven outreach campaigns can help local authorities overcome these challenges and achieve impactful results.

Join us to hear from two leading local government organisations as they share their experiences using Campaign Manager, a powerful new feature of the LIFT platform.

Discover how they’ve leveraged their data using intelligent analytics to identify financially vulnerable residents, streamline their outreach processes, and maximise both resident outcomes and cost savings.

This session will cover:

- Strategies to manage rising demand with limited resources
- How data insights can drive targeted and efficient resident support
- Real world results from councils using Campaign Manager for impactful outreach campaigns

Join us to learn how your council can also turn insights into action and make smarter, data-driven decisions to support your communities.

With guest speakers:

- Fahmida Rahman, Senior Policy Officer, Greater London Authority
- Seth Pearson, Darlington Partnership Director, Darlington Borough Council
- Sarah Small, Darlington Partnership Programme Officer, Darlington Borough Council

26/3/2025

10:30am GMT

1.3 hours

Protecting vulnerable consumers in regulated sectors Regulated industries such as water, energy and finance play a critical role in people’s lives. With increasing economic pressures, more consumers are becoming vulnerable, requiring additional support and protections.

Regulators like Ofwat, Ofgem and the FCA have tightened expectations around how businesses identify, support and engage with vulnerable customers. Failure to comply can result in reputational damage, regulatory penalties and customer hardship. But how can organisations balance compliance with commercial priorities while delivering fair outcomes for consumers?

Join industry experts as we explore best practices, regulatory expectations and practical strategies for businesses to proactively identify and protect vulnerable consumers. Gain actionable insights on:

- The evolving regulatory landscape across Ofwat, Ofgem and the FCA
- Effective strategies for identifying and supporting vulnerable customers
- Case studies showcasing successful industry approaches
- How technology and data can enhance consumer protection

Join this webinar to learn how to strengthen your compliance strategy, improve customer engagement and safeguard both consumers and your organisation’s reputation.

Register now to stay ahead of regulatory expectations and build a more consumer focused business.

30/4/2025

10:30am BST

1.3 hours

Harnessing data for regional impact: empowering local leaders to drive change Devolution is one of the core missions of the new government, promising a strong focus on giving local areas more control over services. To tackle economic inactivity, and with many people across the UK needing support, it’s vital that local authorities deliver effective, targeted interventions. The success of tailored, region-specific approaches depends on how well local areas can harness data to drive change.

Local organisations, from Mayoral Combined Authorities to county councils, need to deliver these crucial services. Accessing and using the data insights required to implement efficient and effective programmes is a challenge and, without localised data, decision making can become less accurate. This leads to inefficient resource allocation and missed opportunities to reach those who need help the most.

Data analysis offers the key to overcoming these challenges. By harnessing the power of local data, authorities can get the accurate insights they need to target support where it will be most effective. With the right insights, local areas can design and deliver services that are more tailored, timely and impactful, ensuring the right residents get the right support at the right time.

Proven results from current data led initiatives already show the transformative potential of this approach.

Join this webinar to hear from guest speakers who have successfully implemented data driven campaigns. They will showcase real world examples of how they have come together to achieve measurable outcomes.

We’ll also explore how these data insights can be applied to address key issues like economic inactivity, youth unemployment and social isolation to deliver lasting change across regions.

21/5/2025

10:30am BST

1.3 hours

Blog

Recap of the major benefits changes and Coronavirus

Janet Harkin Published on 08th April 2020

The video from DWP, below, illustrates how Coronavirus (COVID-19) has increased the demand for applications of Universal Credit between January 2018 until the early weeks of the Coronavirus pandemic.

As new measures to control Coronavirus (COVID-19) are introduced Policy in Practice’s Head of Policy, Zoe Charlesworth, gave a comprehensive recap of the major changes to the welfare system in this webinar.

In addition, Louise Murphy shared some of the common questions we’ve received on our Coronavirus support page from people who are worried about their income. She explained the answers we’ve given, highlighting the complexity of what has become a dual welfare system.

Finally, Peter Carter briefly walked through software tools that help our clients to give the best advice possible to their customers.

Listen back to hear:

What benefits people in different situations might get
How to get the most support for families and households
Common questions people are asking, and our answers
What the impact of the 3 main changes mean for households

View slides (no audio) hereZoe Charlesworth and Megan Mclean, Policy in Practice, have analysed the impact of the new measures announced so far by the government to show how they will help households hit by Coronavirus (COVID-19).

The economic impact of the Coronavirus (COVID-19) pandemic was likely to be so significant that the government response had to match it. The measures the government has put in place up to and including Friday 20 March now make it more likely that people will take the necessary steps to control the virus because they know they’re more likely to stay in work and able to meet their bills, and that they will be supported financially by this government.

Download The impact of COVID-19 welfare support measures on household income report