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Date

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The efficiency imperative: driving impact via data driven outreach With increasing demand and shrinking resources, councils face growing pressure to deliver impactful support to vulnerable residents efficiently.

In this webinar, we explore how data driven outreach campaigns can help local authorities overcome these challenges and achieve impactful results.

Join us to hear from two leading local government organisations as they share their experiences using Campaign Manager, a powerful new feature of the LIFT platform.

Discover how they’ve leveraged their data using intelligent analytics to identify financially vulnerable residents, streamline their outreach processes, and maximise both resident outcomes and cost savings.

This session will cover:

- Strategies to manage rising demand with limited resources
- How data insights can drive targeted and efficient resident support
- Real world results from councils using Campaign Manager for impactful outreach campaigns

Join us to learn how your council can also turn insights into action and make smarter, data-driven decisions to support your communities.

26/3/2025

10:30am GMT

1.3 hours

Protecting vulnerable consumers in regulated sectors

30/4/2025

10:30am BST

1.3 hours

Harnessing data for regional impact: empowering local leaders to drive change Devolution is one of the core missions of the new government, promising a strong focus on giving local areas more control over services. To tackle economic inactivity, and with many people across the UK needing support, it’s vital that local authorities deliver effective, targeted interventions. The success of tailored, region-specific approaches depends on how well local areas can harness data to drive change.

Local organisations, from Mayoral Combined Authorities to county councils, need to deliver these crucial services. Accessing and using the data insights required to implement efficient and effective programmes is a challenge and, without localised data, decision making can become less accurate. This leads to inefficient resource allocation and missed opportunities to reach those who need help the most.

Data analysis offers the key to overcoming these challenges. By harnessing the power of local data, authorities can get the accurate insights they need to target support where it will be most effective. With the right insights, local areas can design and deliver services that are more tailored, timely and impactful, ensuring the right residents get the right support at the right time.

Proven results from current data led initiatives already show the transformative potential of this approach.

Join this webinar to hear from guest speakers who have successfully implemented data driven campaigns. They will showcase real world examples of how they have come together to achieve measurable outcomes.

We’ll also explore how these data insights can be applied to address key issues like economic inactivity, youth unemployment and social isolation to deliver lasting change across regions.

21/5/2025

10:30am BST

1.3 hours

How Rotherham Metropolitan Borough Council helped over 200 residents into work or training

The Better Off Calculator is vital to the success of sustaining tenancies, maximising income, helping people budget and supporting our customers into employment. The work we have done has led to tenancy sustainment and reduction in arrears. The calculator has supported us to set up a new Employment Initiative with wrap around support.

Introduction

To help residents to achieve their goals Rotherham Council created a new Employment Solutions team and used the Better Off Calculator from Policy in Practice. The tool was also integral to the council winning a South Yorkshire Financial Inclusion Award.

In just one week they helped 12 people into work or training. Since October 2020 over 300 people participated in the project, 200 of whom went into work or training. 50 young people were helped into work.

The implementation of a dedicated employment team sees employment figures rise

In 2020 the world changed drastically and many people experienced a significant income shock. Unemployment rose and more people turned to the social security system than ever before, many for the first time. In just twelve months the number of people who claimed Universal Credit doubled to six million across the UK.

Rotherham Metropolitan Borough Council wanted to find innovative ways to offer preventative support to residents. Their aim was to reduce poverty and homelessness by supporting people with complex issues into training and employment opportunities.

The implementation of a dedicated employment team sees employment figures rise

Rotherham Council established the Employment Solutions team with help from the European Social Fund (ESF) to support Rotherham’s residents into education and employment. The support includes helping people access qualifications and education; providing technology such as tablets so that they can complete applications online, and offering coaching through the interview processes.

Rotherham Council’s support goes beyond employment. They have taken an holistic approach to help people towards greater financial, mental and physical health.

The team uses the Better Off Calculator to help deliver their nuanced preventative approach to poverty. The calculator shows customers if they are claiming all the support and benefits they are eligible for and, using graphs and clear visuals, gives a simple outline of the person’s expenditure.

Using the built-in scenario modelling, Employment Solution officers can quickly show someone how their income and expenditure would change if they were to move into work.

The overall aim is to increase the money in their residents’ pockets and help them to better employment opportunities.

Residents’ health and wellbeing improved by the support of the Employment Solutions Team

Since October 2020, the Employment Solutions Team has had over 300 participants on the project. In just one week they helped 12 people into work or training. Overall, by referring into Employment Solutions over 200 people have been supported into employment. The team have also been working with nearly 50 young people into new roles with the Better Off Calculator playing a pivotal role in helping them gain employment.

By using Policy in Practice’s Better Off Calculator, Rotherham Council has been able to assist customers and motivate them into work and training. They have maintained excellent partnerships with DWP and resource the local Jobcentre with a daily Tenancy Support Officer who sees all new claims to Universal Credit, advising on advance payments and rent payments. They also have a Digital Support Assistant as well as a Debt Advice Officer.

Rotherham is very proud of the success the Better Off Calculator has had on people’s lives. Many people are better off as a result of doing a benefit check, and they have improved their customer’s health and wellbeing.

The efficiency imperative: driving impact via data driven outreach

How Rotherham Metropolitan Borough Council helped over 200 residents into work or training

Introduction

The implementation of a dedicated employment team sees employment figures rise

The implementation of a dedicated employment team sees employment figures rise

Residents’ health and wellbeing improved by the support of the Employment Solutions Team

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