Title

Date

Start Time

Duration

The efficiency imperative: driving impact via data driven outreach With increasing demand and shrinking resources, councils face growing pressure to deliver impactful support to vulnerable residents efficiently.

In this webinar, we explore how data driven outreach campaigns can help local authorities overcome these challenges and achieve impactful results.

Join us to hear from two leading local government organisations as they share their experiences using Campaign Manager, a powerful new feature of the LIFT platform.

Discover how they’ve leveraged their data using intelligent analytics to identify financially vulnerable residents, streamline their outreach processes, and maximise both resident outcomes and cost savings.

This session will cover:

- Strategies to manage rising demand with limited resources
- How data insights can drive targeted and efficient resident support
- Real world results from councils using Campaign Manager for impactful outreach campaigns

Join us to learn how your council can also turn insights into action and make smarter, data-driven decisions to support your communities.

26/3/2025

10:30am GMT

1.3 hours

Protecting vulnerable consumers in regulated sectors

30/4/2025

10:30am BST

1.3 hours

Harnessing data for regional impact: empowering local leaders to drive change Devolution is one of the core missions of the new government, promising a strong focus on giving local areas more control over services. To tackle economic inactivity, and with many people across the UK needing support, it’s vital that local authorities deliver effective, targeted interventions. The success of tailored, region-specific approaches depends on how well local areas can harness data to drive change.

Local organisations, from Mayoral Combined Authorities to county councils, need to deliver these crucial services. Accessing and using the data insights required to implement efficient and effective programmes is a challenge and, without localised data, decision making can become less accurate. This leads to inefficient resource allocation and missed opportunities to reach those who need help the most.

Data analysis offers the key to overcoming these challenges. By harnessing the power of local data, authorities can get the accurate insights they need to target support where it will be most effective. With the right insights, local areas can design and deliver services that are more tailored, timely and impactful, ensuring the right residents get the right support at the right time.

Proven results from current data led initiatives already show the transformative potential of this approach.

Join this webinar to hear from guest speakers who have successfully implemented data driven campaigns. They will showcase real world examples of how they have come together to achieve measurable outcomes.

We’ll also explore how these data insights can be applied to address key issues like economic inactivity, youth unemployment and social isolation to deliver lasting change across regions.

21/5/2025

10:30am BST

1.3 hours

Maximus empowers 7,300 households and uncovers £4 million in benefits in one year

In one year Maximus empowered 7,300 households with personalised support and uncovered £4 million in benefits using the Better Off Calculator

Challenge

Roughly three in five households on Universal Credit were unemployed in July 2022. Nearly two in five Universal Credit households in work are likely to live in relative poverty.

As part of the Restart Scheme Maximus was commissioned to support households to look for and stay in work.

Given the high volume of referrals for support, Maximus needed a standard way for advisors to offer personalised advice at scale.

Solution

Maximus equipped advisors with Policy in Practice’s Better Off Calculator. They used the calculator to support households back into work and ensure they were in the best position to achieve financial stability.

One of the popular features of the award winning tool allowed advisors to compare different scenarios for people and show how much better off they could be in work. Using the calculator, advisors could accurately identify the hidden costs of moving into employment such as travel and childcare, and create an effective budgeting plan with their participants.

The calculator, the smartest available, also let advisors show people what support they were missing out on. Our research shows that over £23 billion of support is unclaimed largely because people do not know what support is available to them. Advisors helped many households to maximise their income through work and benefits and see how they could cover new costs associated with work.

Impact

In the last year, Maximus has helped over 7,300 households with over £4.3 million in additional support. This is worth an average of £670 per household.

Maximus results