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The efficiency imperative: driving impact via data driven outreach With increasing demand and shrinking resources, councils face growing pressure to deliver impactful support to vulnerable residents efficiently.

In this webinar, we explore how data driven outreach campaigns can help local authorities overcome these challenges and achieve impactful results.

Join us to hear from two leading local government organisations as they share their experiences using Campaign Manager, a powerful new feature of the LIFT platform.

Discover how they’ve leveraged their data using intelligent analytics to identify financially vulnerable residents, streamline their outreach processes, and maximise both resident outcomes and cost savings.

This session will cover:

- Strategies to manage rising demand with limited resources
- How data insights can drive targeted and efficient resident support
- Real world results from councils using Campaign Manager for impactful outreach campaigns

Join us to learn how your council can also turn insights into action and make smarter, data-driven decisions to support your communities.

With guest speakers:

- Fahmida Rahman, Senior Policy Officer, Greater London Authority
- Seth Pearson, Darlington Partnership Director, Darlington Borough Council
- Sarah Small, Darlington Partnership Programme Officer, Darlington Borough Council

26/3/2025

10:30am GMT

1.3 hours

Protecting vulnerable consumers in regulated sectors Regulated industries such as water, energy and finance play a critical role in people’s lives. With increasing economic pressures, more consumers are becoming vulnerable, requiring additional support and protections.

Regulators like Ofwat, Ofgem and the FCA have tightened expectations around how businesses identify, support and engage with vulnerable customers. Failure to comply can result in reputational damage, regulatory penalties and customer hardship. But how can organisations balance compliance with commercial priorities while delivering fair outcomes for consumers?

Join industry experts as we explore best practices, regulatory expectations and practical strategies for businesses to proactively identify and protect vulnerable consumers. Gain actionable insights on:

- The evolving regulatory landscape across Ofwat, Ofgem and the FCA
- Effective strategies for identifying and supporting vulnerable customers
- Case studies showcasing successful industry approaches
- How technology and data can enhance consumer protection

Join this webinar to learn how to strengthen your compliance strategy, improve customer engagement and safeguard both consumers and your organisation’s reputation.

Register now to stay ahead of regulatory expectations and build a more consumer focused business.

30/4/2025

10:30am BST

1.3 hours

Harnessing data for regional impact: empowering local leaders to drive change Devolution is one of the core missions of the new government, promising a strong focus on giving local areas more control over services. To tackle economic inactivity, and with many people across the UK needing support, it’s vital that local authorities deliver effective, targeted interventions. The success of tailored, region-specific approaches depends on how well local areas can harness data to drive change.

Local organisations, from Mayoral Combined Authorities to county councils, need to deliver these crucial services. Accessing and using the data insights required to implement efficient and effective programmes is a challenge and, without localised data, decision making can become less accurate. This leads to inefficient resource allocation and missed opportunities to reach those who need help the most.

Data analysis offers the key to overcoming these challenges. By harnessing the power of local data, authorities can get the accurate insights they need to target support where it will be most effective. With the right insights, local areas can design and deliver services that are more tailored, timely and impactful, ensuring the right residents get the right support at the right time.

Proven results from current data led initiatives already show the transformative potential of this approach.

Join this webinar to hear from guest speakers who have successfully implemented data driven campaigns. They will showcase real world examples of how they have come together to achieve measurable outcomes.

We’ll also explore how these data insights can be applied to address key issues like economic inactivity, youth unemployment and social isolation to deliver lasting change across regions.

21/5/2025

10:30am BST

1.3 hours

Blog

Policy in Practice helps Fair For You reach Credit Strategy Vulnerability Awareness Awards 2023 finals

Janet Harkin Published on 11th October 2023

Fair For You is a finalist at the Credit Strategy Vulnerability Awareness Gala Awards 2023 taking place in Manchester this evening. They are shortlisted in the Best Vulnerable Customer Support Initiative category for their work, supported by Policy in Practice, that offers solutions to low income customers who have been refused loans from high street lenders.

Fair For You uses Policy in Practice’s Better Off Calculator to ensure its customers are claiming all the benefits they are eligible for and maximise the social impact of their offering.

Fair For You is nominated for a Credit Strategy Vulnerability Awareness Award for integrating Policy in Practice’s Better Off Calculator into its customer journey and encouraging its customers to claim all the benefits and support they’re eligible for

Supporting vulnerable customers is core to the work of Fair for You

Fair for You is a flexible credit provider that improves people’s lives through responsible lending. They offer loans to customers to purchase essential household items directly from selected retail partners.

Fair for You helps financially vulnerable customers in numerous ways:

Loans are flexible so that people can access credit on terms that work for them
Adjustments to repayment schedules are possible if circumstances change
Support is offered to customers who have trouble making their repayments
Customers can easily manage their loan(s) in an online dashboard

Fair for You offers a pre loan application tool that allows people to check their likelihood of being accepted for credit before beginning their application and preventing a credit search from appearing on their credit file.

How the Better Off Calculator helps Fair For You’s customers

Fair for You has also licensed the Better Off Calculator from Policy in Practice as part of its communications and arrears strategy. The calculator is integrated into each customer’s online dashboard where they make payments or check balances.

The addition of the calculator means customers can maximise their income by calculating benefits they may be eligible for and not yet claiming.

The positive impact on Fair For You’s customers

By integrating the Better Off Calculator into customers’ dashboards, Fair For You is enabling financially vulnerable people to carry out a benefit check when logging into their account. The ability to check which benefits they may be eligible for but aren’t claiming gives customers context to their full financial circumstances and sets them up for long term financial success.

Their process for responsible lending also provides support for those on low incomes. Rejecting customers outright based solely on income could put them in further financial difficulty if they apply to another provider with higher interest rates and inflexible repayment plans.

By offering an alternative loan they extend their responsible money lending to a wider customer base, helping them to build a stronger credit history and improve their financial stability.