Title

Date

Start Time

Duration

The efficiency imperative: driving impact via data driven outreach With increasing demand and shrinking resources, councils face growing pressure to deliver impactful support to vulnerable residents efficiently.

In this webinar, we explore how data driven outreach campaigns can help local authorities overcome these challenges and achieve impactful results.

Join us to hear from two leading local government organisations as they share their experiences using Campaign Manager, a powerful new feature of the LIFT platform.

Discover how they’ve leveraged their data using intelligent analytics to identify financially vulnerable residents, streamline their outreach processes, and maximise both resident outcomes and cost savings.

This session will cover:

- Strategies to manage rising demand with limited resources
- How data insights can drive targeted and efficient resident support
- Real world results from councils using Campaign Manager for impactful outreach campaigns

Join us to learn how your council can also turn insights into action and make smarter, data-driven decisions to support your communities.

With guest speakers:

- Seth Pearson, Darlington Partnership Director, Darlington Borough Council
- Sarah Small, Darlington Partnership Programme Officer, Darlington Borough Council
- Fahmida Rahman, Senior Policy Officer, Greater London Authority

26/3/2025

10:30am GMT

1.3 hours

Protecting vulnerable consumers in regulated sectors

30/4/2025

10:30am BST

1.3 hours

Harnessing data for regional impact: empowering local leaders to drive change Devolution is one of the core missions of the new government, promising a strong focus on giving local areas more control over services. To tackle economic inactivity, and with many people across the UK needing support, it’s vital that local authorities deliver effective, targeted interventions. The success of tailored, region-specific approaches depends on how well local areas can harness data to drive change.

Local organisations, from Mayoral Combined Authorities to county councils, need to deliver these crucial services. Accessing and using the data insights required to implement efficient and effective programmes is a challenge and, without localised data, decision making can become less accurate. This leads to inefficient resource allocation and missed opportunities to reach those who need help the most.

Data analysis offers the key to overcoming these challenges. By harnessing the power of local data, authorities can get the accurate insights they need to target support where it will be most effective. With the right insights, local areas can design and deliver services that are more tailored, timely and impactful, ensuring the right residents get the right support at the right time.

Proven results from current data led initiatives already show the transformative potential of this approach.

Join this webinar to hear from guest speakers who have successfully implemented data driven campaigns. They will showcase real world examples of how they have come together to achieve measurable outcomes.

We’ll also explore how these data insights can be applied to address key issues like economic inactivity, youth unemployment and social isolation to deliver lasting change across regions.

21/5/2025

10:30am BST

1.3 hours

Blog

How Croydon Council is using data to deliver better outcomes

Janet Harkin Published on 12th June 2019

“Data is key to enabling us to target those families we know could be hitting crisis point and, without it, we would be working in the dark.”

Julia Pitt, Director of Gateway Services, Croydon Council

Short of time? Listen to our guest speaker only (with subtitles)

Croydon Council has adopted an early intervention and prevention approach to helping families affected by welfare reforms. Called Gateway, the award-winning programme uses tools, including a LIFT Dashboard developed by Policy in Practice, to help it identify households at risk and target tailored support to people before they reach crisis point. The approach sees the council using its own data to proactively tackle poverty and prevent homelessness.

Gateway has been shortlisted for an MJ Award in the delivering better outcomes category. Ahead of the awards ceremony Julia Pitt, Director of Gateway Services, joined our webinar to talk about the programme, the results it’s achieved so far and the impact it’s having on Croydon’s residents.

Listen back to hear:

- how the Gateway programme was developed
- how the change from reactive to proactive support has been achieved
- what positive outcomes have been achieved

Watch the video below to see how Croydon Council’s Gateway Service is changing the lives of their residentsView slides (no audio) here