Plymouth City Council wanted to maximise the number of households reached through Household Support Fund 7 (HSF), supporting those in crisis while building longer-term resilience.
Previously, HSF was distributed through online applications, council departments and partner organisations. This relied on households being aware of the fund or already engaged with services. The council sought a more proactive approach to identify financially vulnerable residents, including those in temporary accommodation or at risk of homelessness, and ensure support was distributed more equitably.