“Integrating income maximisation directly into our affordability journey helps us understand our customers’ true financial position from the start. In many cases, people who appear unable to afford a repayment plan may actually be missing out on income they’re entitled to. By helping customers access that support, we can create more realistic repayment plans, improve engagement, and deliver the fair outcomes expected under Consumer Duty.”

“Working with Policy in Practice has given Surrey a much clearer and more consistent view of local need across the county. LIFT and Campaign Manager have enabled us to run targeted campaigns at scale, while also providing the insight that can help support our transition through Local Government Reorganisation. The ability to combine neighbourhood level data with county wide oversight has been particularly valuable as we plan for new unitary arrangements and develop our approach to supporting vulnerable residents through the Crisis and Resilience Fund.”

“LIFT has been an absolute treasure trove of rich data. Used alongside our service data, it has helped us better understand where financial vulnerability sits across Surrey, and where demand may grow. Crucially, the work has been underpinned by strong relationships with district and borough colleagues. Building trust and working collaboratively has been essential to using insight effectively and supporting residents in a consistent way across the county.”